Dubai has firmly established itself as the world’s leading hub for branded residences, recording a staggering 160% growth in this sector over the past decade. In 2024 alone, over 13,000 branded residences were sold, marking a 43% increase compared to the previous year and generating a transaction value of Dh60 billion. These figures underscore Dubai’s dominance in the global luxury real estate market, outpacing legacy destinations like Miami, London, and Phuket
Dubai: The Global Capital of Branded Residences till June 2025
Unmatched Growth in Branded Residences
| Market | Price per Sq. Ft. (Branded) | Premium (%) | Investor Environment | Regulatory Complexity | Liquidity & Growth Potential |
| Dubai | Dh10,500 (Bvlgari), Dh16,000+ (Bugatti) | 166–237% | Highly investor-friendly, no income/capital gains tax | Low | High |
| Miami | Dh25,000 (Aston Martin) | 525% | Premium pricing, high demand | Moderate | Moderate |
| London | Dh20,000 (The OWO) | 400%+ | High taxes, complex regulations | High | Moderate |
| Spain | N/A (Lamborghini Tierra Viva) | N/A | Exclusive but less liquid | Moderate | Lower |
| Thailand | N/A (Banyan Tree) | N/A | Exclusive, less investor-friendly | Moderate | Lower |
Dubai vs. Other Global Luxury Markets
Key Drivers of Dubai’s Success
- Strategic Brand Partnerships: Developers such as Samana, Arada (Armani Beach Residences), and Select Group (Six Senses Residences) have formed alliances with globally recognized brands, greatly boosting the prestige and marketability of their projects.
- Iconic Master Developments: Leading master developers like Emaar, Meraas, and Nakheel have created brand-centric communities that define Dubai’s luxury real estate landscape.
- Regulatory Advantages: Dubai’s investor-friendly regulations, tax benefits, and streamlined property ownership processes make it more attractive than many global competitors.
- High Demand from HNWIs: The city’s appeal to high-net-worth individuals is driven by its world-class amenities, security, and lifestyle offerings.
Dubai’s branded residences are not only more competitively priced than those in Miami and London, but also offer a superior investment environment with higher liquidity, lower taxes, and robust long-term growth prospects. While other markets may offer exclusivity, they often lack the regulatory advantages and market dynamism found in Dubai.
Premiums and Value Proposition
- Premiums: Buyers in Dubai are willing to pay 40–60% more per square foot for branded residences compared to non-branded properties in similar locations.
- Lifestyle and Brand Value: High-net-worth buyers are increasingly seeking not just property, but a lifestyle and long-term value. Dubai’s blend of luxury, brand prestige, and growth potential delivers on all fronts.
The Future of Branded Residences in Dubai
With over 140 branded real estate projects scheduled for completion by 2031, Dubai’s leadership in this sector is set to continue. The city’s unique combination of innovation, strategic brand collaborations, and exceptional locations ensures its continued appeal to global investors and luxury buyers.
Dubai’s branded residences market is not just thriving—it’s setting the global standard for luxury living and investment potential, making it the most compelling destination for discerning investors worldwide.
